wat de explosie aan mobiele internetgebruikers betekent voornieuwsconsumptie (in de VS)

Tabtimes vat de resultaten vrij goed samen van deze PEW studie:

•Mobile device owners read more: As many as 43% of tablet owners say that they now consume more news thanks to their device, while 31% say that they have discovered new sources of information from their tablet.

•News is truly multi-platform: 54% of tablet news readers also get news on a smartphone, 77% get news on a desktop/laptop, and 50% get news in print. One in four people get news across all four platforms.

•Digital subscribers have no plans to abandon print: Pew reveals that 31% of mobile news users have print-only subscriptions, and says that three quarters of these have no plans to give them up.

•Smartphone and tablet owners are more likely to click on mobile ads: Half of all mobile news users (49% tablet; 50% smartphone) sometimes or often notice ads when getting news on their device. 15% of these folk click on ads, and around 7% buying something. Nonetheless, these figures are reportedly higher than digital ads featuring on other devices.

Deze resultaten zijn natuurlijk maar deels relevant voor de situatie in de Benelux.

Zo is een van de resultaten dat in de VS Android al 48% van de tabletmarkt in handen heeft, tegenover 52% voor Apple (dat een jaar geleden nog 81% had). Maar dit is voor een heel groot deel dankzij de Kindle Fire, die voorlopig bij ons nog niet te koop is.

http://www.journalism.org/analysis_report/future_mobile_news

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